The Importance of Understanding the Need for Record Company in a Digital World There is a lot of questioning when it comes to the need factor of artists clinging to a record company for success in 2018. With all the new, free social networking tools and digital marketing tools there is a lot of different… Continue reading The Importance of Understanding the Need for Record Company in a Digital World
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Public Relation and Advertising Millennial Study and Observations in Entertainment and Music Workplaces in London and the USA In 2017, a research team and myself from Kent State University traveled to London to conduct research on millennials in the entertainment and music industry. We drew observations and recommendations from studying and interviewing the millennials on… Continue reading Comparative AD & PR Millennial Workplace Study
It is no secret that social media is key to achieving the furthest and most targeted reach of a specific audience. The amount of different social media monitoring and analytic tools that are available to brands, especially in the music industry, has created a competitive and overall digital base for artists. Some basic statistics… Continue reading How Social Media is Changing Strategy & Tips to Success
It is no secret that the consumption of music has taken drastic changes throughout the past 10 years. The evolution and digitalized wave of MP3 has become the most convenient and accessible then it has ever been. What does this mean for the future of the music industry? Understanding and studying the changing scope of… Continue reading Trends and Observations in Music Consumption